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EQUITY CROWDFUNDING: The future of fundraising in Canada

EQUITY CROWDFUNDING: The future of fundraising in Canada

by Taran Aujla , CrowdFundbeat Guest Editor,  There’s a lot of hype around Equity Crowdfunding being “legal” in Canada, yet most ordinary Canadians seem to be very confused and unaware of what’s legal, what will become legal, when, and what this really means for Canadian entrepreneurs and investors. Unlike regular crowdfunding (e.g. Kickstarter, Indiegogo) where you receive perks or rewards for the money you give, equity crowdfunding actually allows people to own a piece of the businesses they help finance. THE RULE Under Canadian Securities Laws, it’s illegal for privately-held companies to…

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Is crowdfunding replacing fundraising?

Is crowdfunding replacing fundraising?

Ligia Mangra,  Content Writer at Squirrly There’s a lot of rumor that crowdfunding might be either making fundraising become extinct or improving it by taking away from it its face-to-face quality. The truth of the matter, I guess, is somewhere in between. Traditional fundraising involved going on streets, knocking on people’s doors and asking them to give you money, or throwing large parties for charity, in which you invited a lot of people (if possible, rich people) to help you raise money for your cause. Things change, and by crowdfunding it’s now become easier, faster…

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Crowdfunding for Beginners – New Book

Crowdfunding for Beginners – New Book

By Brian Koscak, CrowdFunding Beat guest contributor, How to Raise Money for Start-Ups, Early Stage Enterprises, Charities and Non-Profits Late this summer, a new crowdfunding book was released by serial author Iain Williamson of Learn2succeed.com Incorporated. I have read the book and find it an interesting and easy-to-read book of about 156 pages on crowdfunding for beginners. It is perfect for those who are just wading into the subject and want a simple book that looks at equity and non-equity crowdfunding from a global perspective including the United States, Canada…

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[Infographic] 11 Essential Ingredients Every Crowdfunding Campaign Needs

[Infographic] 11 Essential Ingredients Every Crowdfunding Campaign Needs

As seen in the FundRazr blog, here are some essentials to crowdfunding success. You’ve decided to start a crowdfunding campaign for your project or cause. You want to set up everything right to make your campaign a success. You choose a crowdfunding platform that responds to your needs, create a campaign and tell your story. But you are not done. You also must ensure that your crowdfunding campaign has all of the essential ingredients it needs. Ingredients like these, as presented in this infographic by our designer Vanessa Kazakoff. Share it, print…

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Use Crowdfunding to Benefit Your Business and Build Your Brand

Currently, crowdfunding campaign widgets can easily be embedded into web pages to display specific campaigns that are seeking funding. Crowdfunding as a service technology (CFaaST), however, has the power to completely transform existing websites into their own crowdfunding platform. Platforms like FundRazr, who offer Powered By FundRazr, provide simple and quick integration that provides fundraising technology to companies, websites, and individuals who need it.

 

 

The benefits of white-label crowdfunding and Powered By FundRazr are vast, but can be broken down into five major categories:

1.    Keep traffic on your site

Instead of marketing campaigns that link away from the destination site, CFaaST keeps the audience in the intended place. Donations can be made, new campaigns can be started, and campaigns can be shared without being redirected to FundRazr or a similar platform.

2.    Free

CFaaST is free with FundRazr. Rather than spending money developing the technology, organizations can partner with portals and benefit from the technology they have developed. Similarly, at certain levels of traffic and campaign starts, businesses can actually develop a new revenue stream from their partnership with FundRazr.

3.    Connect with your community

Websites that encourage entrepreneurs, non-profits, or personal fundraising pursuits can now offer a tool for their community to actually participate. Sites can provide their community members with a means of sharing their pursuits and a similarly provide a support mechanism for followers to support each other.

4.    Speed and Ease

Plugging in crowdfunding capabilities is simple and fast. Integration is quick and takes merely days before Crowdfunding as a Service Technology (CFaaST) will get launched, and businesses and nonprofits alike can empower their ‘crowd’.

5.    Optimal User Experience

CFaaST users get to benefit from the refined and advanced user experience from FundRazr. At the same time, all software upgrades and improvements will automatically be implemented, contributing to the convenient and intuitive integration.

With crowdfunding at already a $5 Billion industry, the emergence of crowdfunding as a service technology has created new way for websites to get their community engaged. There are limitless opportunities for foundations, organizations, and cities to showcase their activity and involvement in fundraising for their community. Crowdfunding also provides the opportunity to take a leadership role in creating a platform to connect, engage, and fund different pursuits.

As quoted by Ivor Tossell of The Globe and Mail, “How do you out-kick Kickstarter, and out-indie Indiegogo?  FundRazr wants to take the next step, and let organizations put crowdfunding onto their own webpages. It’s about building your brand rather than building Indiegogo’s brand.”

Canada’s CrowdFunding News

CBC.caMusician Christine Campbell finds that home is where the support isCBC.caTo make the new album, Campbell turned to crowdfunding, and the first people to step up were her relatives and friends. "I'm not a big c [...]

CBC.caRally calls for charges against Independent editor Justin Brake to be droppedCBC.ca... Court of Newfoundland and Labrador on Duckworth Street, saw several people speak in support of Brake and the Independent, which has [...]

CBC.caMerchants Hotel closer to 'transformative' affordable housing ... - CBCCBC.caConstruction at the old Merchants Hotel is still ongoing but a sense of change is already rippling through the community, says Jim S [...]

CBC.caCandle campaign launched for Edmonton's Canada 150 projectsCBC.caA new fundraising campaign that kicked off Wednesday will raise money for three legacy projects in Edmonton that will honour Canada's 150th anni [...]

Calgary HeraldCalgary family crowdfunding to send nine-year-old piano prodigy to Juilliard SchoolCalgary HeraldHow do you get to Carnegie Hall? For one nine-year-old Calgary pianist the answer is practice, talent and an offer [...]

BetaKitWith $50000 in crowdfunding, Hardbacon hopes to make the average Canadian a stock market proBetaKitStartups are disrupting every industry imaginable, with FinTech being a space that no one could disagree needs shaking [...]

Business in VancouverExploration company jumps on crowdfunding bandwagonBusiness in Vancouvers online crowdfunding platform to build out its portfolio and expand the company. “Kal Minerals is the first exploration company in [...]

CBC.caCrowdfunding page raises thousands for Edmonton man fatally shot by policeCBC.caIrina Mierzewski, vice-president of the Russian Canadian Association in Alberta, remembers Savin as a very outgoing person, having seen him [...]

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