Currently, crowdfunding campaign widgets can easily be embedded into web pages to display specific campaigns that are seeking funding. Crowdfunding as a service technology (CFaaST), however, has the power to completely transform existing websites into their own crowdfunding platform. Platforms like FundRazr, who offer Powered By FundRazr, provide simple and quick integration that provides fundraising technology to companies, websites, and individuals who need it.
The benefits of white-label crowdfunding and Powered By FundRazr are vast, but can be broken down into five major categories:
1. Keep traffic on your site
Instead of marketing campaigns that link away from the destination site, CFaaST keeps the audience in the intended place. Donations can be made, new campaigns can be started, and campaigns can be shared without being redirected to FundRazr or a similar platform.
CFaaST is free with FundRazr. Rather than spending money developing the technology, organizations can partner with portals and benefit from the technology they have developed. Similarly, at certain levels of traffic and campaign starts, businesses can actually develop a new revenue stream from their partnership with FundRazr.
3. Connect with your community
Websites that encourage entrepreneurs, non-profits, or personal fundraising pursuits can now offer a tool for their community to actually participate. Sites can provide their community members with a means of sharing their pursuits and a similarly provide a support mechanism for followers to support each other.
4. Speed and Ease
Plugging in crowdfunding capabilities is simple and fast. Integration is quick and takes merely days before Crowdfunding as a Service Technology (CFaaST) will get launched, and businesses and nonprofits alike can empower their ‘crowd’.
5. Optimal User Experience
CFaaST users get to benefit from the refined and advanced user experience from FundRazr. At the same time, all software upgrades and improvements will automatically be implemented, contributing to the convenient and intuitive integration.
With crowdfunding at already a $5 Billion industry, the emergence of crowdfunding as a service technology has created new way for websites to get their community engaged. There are limitless opportunities for foundations, organizations, and cities to showcase their activity and involvement in fundraising for their community. Crowdfunding also provides the opportunity to take a leadership role in creating a platform to connect, engage, and fund different pursuits.
As quoted by Ivor Tossell of The Globe and Mail, “How do you out-kick Kickstarter, and out-indie Indiegogo? FundRazr wants to take the next step, and let organizations put crowdfunding onto their own webpages. It’s about building your brand rather than building Indiegogo’s brand.”