Statistics

How likely is your crowdfunding campaign to succeed?

Originally published on Crowdfunding in a Canadian context. The simple answer is that it depends on the project, the platform being used and other factors related to the specifics of the campaign. While the media is full of extraordinary stories of success, the reality is that many if not most crowdfunding campaigns do not reach their ultimate funding goals. Indeed, according to Massolution’s 2013 Crowdfunding Industry Report, the global average success rate for crowdfunding campaigns in 2012 was around 50%. Platform There does appear to be some variance regarding the funding success rate on various platforms, but…

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Big Name Companies Adapt to Collaborative Economy

Big Name Companies Adapt to Collaborative Economy

By Robert J. Mullins Sr. Staff Writer CrowdFundBeat The rise of the collaborative economy has put some established companies into an “If you can’t beat ‘em, join ‘em” position in which they also have to offer their goods and services via a collaborative model. AirBNB, for instance, is a collaborative business in which people looking for lodging in a particular city go online and find individuals who will let the travelers stay in their home or apartment because they will be away. AirBNB, then, is in direct competition with hotel…

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The Wisdom of Yoda takes over the 3D Printing market

The Wisdom of Yoda takes over the 3D Printing market

By: Robert Mullins, CFB Sr. Staff Writer Startups in the 3D printing space advertise their device capabilities with samples of products like smartphone cases, gears, or replicas of the Eiffel Tower, but if you want to be taken seriously as a printer maker, you’ve got to give people Yoda. “For some reason, the Yoda head is kind of the symbol of what your 3D printer can do,” said Braydon Moreno, CEO of the crowdfunded startup RoBo 3D. “Everyone across the board is saying ‘Let me see your Yoda.’” A review…

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Capital Crowdfunding in Canada: Recent developments

Capital Crowdfunding in Canada: Recent developments

The recent arrival of the KickStarter platform in Canada serves as a reminder that some interesting developments in the regulation of “crowdfunding” have been occurring in the last several months. This article focuses on the exemption granted to MaRS VX by the Ontario Securities Commission, which recently authorized the very first capital crowdfunding platform in Canada. Crowdfunding is a way of financing a project or business by pooling small financial contributions obtained through Web platforms (such as La Ruche in the Quebec City region) and making use of social media for advertising and…

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Crowdfunding for investors could prove model is effective

Crowdfunding for investors could prove model is effective

Most conversations we’ve had around crowdfunding revolve around the concept that it allows the average Joe to make an investment in a startup project. But why can’t accredited investors get in on the fun too? Our friend Shane Schick writes about a Bay Street firm, Optimize Capital Markets, about their crowdfunding portal targeted specifically at accredited investors. Most people spending time on the Web are by now familiar with the crowdfunding model put forward by Kickstarter or Indiegogo – a company or individual asks for consumers to fund their campaign…

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