Environment

Spider Man named 2014 Earth Hour ambassador

Spider Man named 2014 Earth Hour ambassador

February 22, 2014 | CTV News – Earth Hour is a global WWF project which has grown to involve hundreds of millions of people across 154 countries. Launched for 2014, Earth Hour Blue will also allow people to support some of the biggest environmental campaigns across the world via crowdsourcing and crowdfunding. Spider Man is doing his bit for the planet this year, having been named as the ambassador of Earth Hour for 2014. The WWF Initiative has partnered with Sony Pictures to raise awareness of the famous lights-out event,…

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How one entrepreneur is revolutionizing the food industry

How one entrepreneur is revolutionizing the food industry

Passion doesn’t just drive entrepreneurs, it often leads them to their highest, best opportunities. In the late 1990s, Isabel Hoffmann, a mathematician and University of Toronto professor, was winning awards as president of her own high tech company, Hoffman & Associates. Her best-selling educational CD-ROM game Nikolai’s Trains was developed for (and with) her young son Nikolai. Hoffmann had distribution deals with the likes of AOL, Apple and CBS, but at the urging of investors, she paused to convert her business on to the Internet. That delay proved fateful. By the time…

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CanGEA launches grassroots CrowdFunding campaign

CanGEA launches grassroots CrowdFunding campaign

In likely one of the first crowdfunding campaigns by a renewable energy organization, the Canadian Geothermal Energy Association (CanGEA) has now started a campaign to raise money for the promotion and kickstarting interest in geothermal energy in Canada. In a campaign launched today, the Canadian Geothermal Energy Association is asking for support by the general public. The grassroots clean energy campaign, ‘powEARTHful’ Energy, is launched to ask renewable energy supporters to help CanGEA to show the Canadian government the need for a clean energy future. With the participation from supporters CanGEA trusts…

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Crowdfunding Takes On Hunger, Health And Human Rights

Crowdfunding Takes On Hunger, Health And Human Rights

Kickstarter meets Kiva meets TOMS: That’s the idea behind a soon-to-be launched social enterprise and crowdfunding web site by the name of Reciprocity & Co. The basic concept is this: Founded by Gainsville, Fla.-based Sam McPherson, the site promotes projects aimed at addressing major areas of need, like health or human rights abuses. But the way it happens is consumers buy an organic cotton tote bag or backpack for $25, and $5 from those revenues goes to help an organization involved with one of those projects. Example: the Alaska Sudan Medical Project, which is…

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Crowdfunding Lesson From Habitat: Empower Your Volunteers

Crowdfunding Lesson From Habitat: Empower Your Volunteers

Dave McMurtry is a player in Silicon Valley. I mean that in the very best sense. He is a graduate of the Stanford Graduate School of Business and has spent much of his career in the tech community, including more than half a decade at tech giant Intuit. He more recently served as the CEO of Loomia, a social media company. In 2005, Dave wanted to take a break from his career to give back. As a pilot, his first choice was to volunteer some flight time to Doctors without Borders, but when he…

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