Science & Technology

The most useful lessons don’t always come from successful campaigns

Snoobe's campaign page

Originally published on Crowdfunding in a Canadian context. Rarely do we focus on funding campaigns that did not reach their goal. They are nevertheless as common as those that do and clearly more numerous than those that actually surpass their goal. Seeing as failure can result from several factors, there are many lessons to be learned from the post-mortem of a “failed” campaign—a priceless source of information for anyone preparing to instigate a campaign, starting by putting into perspective what represents a failure and what constitutes a success. In this respect, Snoobe’s campaign…

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Spider Man named 2014 Earth Hour ambassador

Spider Man named 2014 Earth Hour ambassador

February 22, 2014 | CTV News – Earth Hour is a global WWF project which has grown to involve hundreds of millions of people across 154 countries. Launched for 2014, Earth Hour Blue will also allow people to support some of the biggest environmental campaigns across the world via crowdsourcing and crowdfunding. Spider Man is doing his bit for the planet this year, having been named as the ambassador of Earth Hour for 2014. The WWF Initiative has partnered with Sony Pictures to raise awareness of the famous lights-out event,…

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How one entrepreneur is revolutionizing the food industry

How one entrepreneur is revolutionizing the food industry

Passion doesn’t just drive entrepreneurs, it often leads them to their highest, best opportunities. In the late 1990s, Isabel Hoffmann, a mathematician and University of Toronto professor, was winning awards as president of her own high tech company, Hoffman & Associates. Her best-selling educational CD-ROM game Nikolai’s Trains was developed for (and with) her young son Nikolai. Hoffmann had distribution deals with the likes of AOL, Apple and CBS, but at the urging of investors, she paused to convert her business on to the Internet. That delay proved fateful. By the time…

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Israeli wearable health monitor Angel Heart Monitor crowdfunds on Indiegogo

Israeli wearable health monitor Angel Heart Monitor crowdfunds on Indiegogo

Trust Israelis to transform an ancient religious belief into a bio-medical reality that can be worn around the wrist. The Angel Health Monitor is a biofeedback wristband that senses motion and acceleration, skin temperature, blood oxygen saturation and heart rate. Just like the mythical guardian angel, it monitors your every move to make sure that you are in good health. The health band is synced to a user’s smartphone and laptop via Bluetooth to provide real-time updates on their body’s internal workings. Tel Aviv-based startup Seraphim Sense is behind the Angel monitor, which has…

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Statistics Comparison Kickstarter vs Indiegogo

Statistics Comparison Kickstarter vs Indiegogo

A few weeks back, two developers, Jonathan Lau and Edward Junprung, claimed that successful Kickstarter campaigns have raised more than six times more money than Indiegogo campaigns. We need to take the findings with a grain of salt, since Indiegogo doesn’t publicly share data, and the company has vociferously disputed Lau and Junprung’s conclusions. While most would assume Kickstarter is the bigger crowdfunding platform, if it’s six-times ahead of its closest competitor it isn’t just “leading the space.” It’s total domination. Indiegogo says this is completely bogus, but told us it won’t be dragged…

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