Meet first ‘ordinary investor’ to buy stake in a company online

Elizabeth Hill, the first ‘ordinary investor’ to fund a startup online and get an equity stake in Canada. (Handout)

Elizabeth Hill, the first ‘ordinary investor’ to fund a startup online and get an equity stake in Canada.
(Handout)

SEAN STANLEIGH | The Globe and Mail |  May. 09 2014 – Calgary-based SeedUps Canada uses its website to connect early stage companies with potential investors, a process known as equity crowdfunding.

Back in March, securities commissions in seven provinces announced proposed rules to regulate raising capital online. Crowdfunding, in a general sense, has been conducted in Canada to this point on portals such as Kickstarter and Indiegogo, which enable fundraising for businesses and projects in exchange for benefits rather than equity.

But the tide is turning, as small businesses look to expand potential sources of financing, and regulators scramble to define the terms.

Sandi Gilbert, co-founder of SeedUps Canada, says Elizabeth Hill is the first ‘ordinary investor’ in North America to use a crowdfunding portal to buy an equity stake in a private company online. Ms. Hill answered several questions in this e-mail exchange:

1. Elizabeth, could you briefly tell our readers a bit about yourself? Where you live and what you do?

I live in Calgary, I am a mother of a seven-year-old and I am expecting another daughter (as of publication). I work in projects for an engineering, procurement and construction group.

2. The team behind Seedups.ca claims you’re the first ordinary investor in North America to put money in a company using an equity crowdfunding portal. How did you find out about the service, and what attracted you to the concept?

read more: http://www.theglobeandmail.com/report-on-business/small-business/sb-money/business-funding/meet-first-ordinary-investor-to-buy-stake-in-a-company-online/article18510484/

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