Crowdfundbeat – Nicole Chow, Staff Writer – September 23, 2013
Recently, Ubuntu Edge, a crowdfunding campaign on Indiegogo has managed to raise more than $12 million dollars from a number of backers and supporters. Although it fell short of its $32 million goal, the funds collected are definitely sufficient for the company to put their smartphone into production. The crowdfunding industry has made an impact on the way we develop and market products especially in the technology industry. Since this industry is considered as one of the toughest for startups to break into, there have been no shortages of campaigns requesting for funding from various crowdfunding platforms. Therefore, this article is going to list the top 3 most successfully funded technology campaigns on Kickstarter.
Picture Courtesy of Kickstarter
#1: Form 1, 3D Printer
Form 1 is the most successfully funded technology campaigns on Kickstarter so far. Started on September 26, 2012 until October 26, 2012, it officially pulls in more than $2.9 million from 2,068 backers. Created by Formlabs, Form 1 is the first low cost 3D printers in the market during that period of time. Although 3D printing is not a new concept, what really spurs the success of this campaign is the ability to get professional quality 3D printers at the fraction of the cost. Besides, kudos to the marketing team behind Form 1 for the perfect timing. They manage to insert themselves into the beginning of a blooming industry before it is too late.
#2: Oculus Rift: Step into the Game
Picture Courtesy of Kickstarter
The second most successfully funded technology campaigns on Kickstarter is the Oculus Rift. This virtual reality headset for gaming purposes manage to raise more than $2.4 million from 9,522 backers. The campaign runs for 30 days from August 1, 2012 to September 1, 2012. The Oculus Rift is designed by gamers for gamers in order to create a truly immersive gaming experience. Besides having a wide field of view, high resolution display, and comfort, this headset cost much less than other devices with the same advance technical features. The success of Oculus Rift can be contributed to its ability to fill in a much-needed gap in the gaming industry for an affordable virtual reality headset that is able to create a believable immersion experience.
#3: 3Doodler: The World’s First 3D Printing Pen
Who can forget the hype the 3Doodler caused when it was first introduced to the public? The demo video instantly becomes viral overnight. This 3D printing pen is almost like a magical wand, turning your imagination into a reality. It earns its rightful place as the third most successfully funded technology campaigns on Kickstarter by garnering more than $2.3 million exceeding way beyond its goal of $30,000. Basically, the 3Doodler extrudes heated plastic, which quickly cools and solidifies into a strong stable structure, allowing you to draw in the air. Being the first of its kind in the world, 3Doodler definitely intrigues the curiosity of many investors, leading to its overwhelming success.
Source: Nicole Chow – CFB – Staff Writer